In the most recent quarter the company Apple, according to IDC, has sold 2 million tablets iPad Pro. Analysts called it a "winner" in the market reduces demand for tablets. Devices Surface from Microsoft, in turn, have increased in sales of 29%, but failed to achieve the target of "apple" competitor.
In addition, Surface Pro sold worse than the cheaper Surface 3, the report said.
Experts conclude that the consumer is ready to replace the classic notebook to tablet with wide screen display and the connected keyboard. They also believe that people place more value on performance and productivity, rather than worry about the price.
However, the sound and the opposing views. So, Forbes columnist points to the existing marketing ploy: often reports analyst firms heard the word "sold", but in fact often it is a question of "shipments" to retailers and partners. And at the start of sales of new Apple products are always of "shipped" a considerable amount.
Furthermore, devices Surface represent only drop into the sea by the computer. "But everyone likes to watch the battle between Apple and Microsoft», - writes Tony Bradley.
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