Sony losses increased by 7 times, but were lower than projected

Sony losses increased by 7 times, but were lower than projected
Sony has reported a net loss of 136 billion yen ($ 1.2 billion) for the third fiscal quarter of 2014. According to experts, this figure could reach 148 billion yen. A year earlier, the Japanese company to report a loss of $ 19.6 billion yen. According to the report, the operating profit of Sony gaming division grew by 83%. This was possible due to the high demand on the PlayStation 4.

Smartphone business Japanese company is going through hard times, analysts blame the Apple and the rising powers of the Chinese manufacturers of mobile phones, writes WSJ. At the same time, the unit responsible for the production of sensors for cameras competing smartphones, could achieve high sales and, as a consequence, the positive financial results.

Currently, one of the main tasks is to restructure Sony's mobile business in order to increase its effectiveness. Earlier, the corporation has set itself the goal of becoming the "number three" among the largest manufacturers of smartphones in the world (after Apple and Samsung), but the ambition was not to be realized.

For the fiscal year, which ends in March, Sony intends to sell 41 million smartphones. This smaller numbers voiced in early 2014, it was about 50 million units, and later - about 43 million.

It is worth noting that before Sony announced the imminent inauguration of the new head of the mobile division.


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